Brand new design for cassava chips

Design Bridge in London has designed the branding for a range of snacks that launched in the UK last month.

The Joseph Banks cassava root chips are aimed at health conscious consumers. They are low in fat, gluten free and cholesterol free.

Design Bridge's packaging was influenced by the ideas, principles and enthusiasm of Joseph Banks, the 18th century naturalist and botanist. These influences are communicated across the brand, from its identity and packaging through to promotional materials and sales collateral.

The 113g packs were manufactured by Maxindo in Indonesia.

Joseph Banks Cassava Chips are the first product launch from the brand, which is owned by Unique Food Group in New Zealand, and are available in four flavours from UK supermarkets.

Here are some recipes that are a light, low carb accompaniment to Joseph Banks chips.

Watercress Dip

25g or 8oz cottage cheese
60ml or 4 tbsp milk
half a small onion, skinned and chopped
1 small garlic clove, skinned and crushed
half a bunch of watercress washed and chopped
salt and ground pepper

• Beat the cheese with a wooden spoon and gradually add the milk until the mixture is smooth.
• Stir the onion garlic and watercress into the cheese.
• Leave for at least 2 hours in the fridge to allow the flavours to infuse. Season and serve with Joseph Banksvegetable chips.

Garlic Dip

l medium onion, skinned and finely chopped.
1 small garlic clove, skinned and crushed.
142ml or 5 fl.oz soured cream.

• Combine the onion with the crushed garlic and soured cream
• Serve with Joseph Banks vegetable chips.

Salsa Dip

Ripe tomatoes
l onion
garlic clove

• Finely chop tomatoes, onion and garlic clove, Combine the ingredients and chill in the fridge.
• Enjoy with Joseph Banks vegetable chips